We're Entering the National Mustard Museum Through the Gift Shop

And side-eyeing The Regime, and Ginger Spice's husband.

Broads! Gather round for a fresh episode of Enter Through the Gift Shop, our regular feature wherein we virtually (and sometimes corporeally) visit a noteworthy museum and trawl through its gift shop to see what’s good. Recent editions have taken us to Amsterdam’s Cat Cabinet, South Dakota’s majestic Corn Palace, the Corning Museum of Glass, and Milwaukee’s National Bobblehead Museum — thus far, the only museum gift shop with its own theme song. Today, we return to Wisconsin — does Wisconsin corner the American market on cute, themed museums? — to visit the National Mustard Museum,¹ a place which immediately delighted me when I logged onto its website and read the words, “Welcome to the condimental divide.” CONDIMENT PUNS. I am in.

The museum’s About Us page is similarly charming:

According to Museum Founder & Curator Barry Levenson, you can blame it all on the Boston Red Sox. In the wee hours of October 28, 1986, after his favorite baseball team had just lost the World Series to the NY …