Have you seen that Gwyneth Paltrow put her Santa Barbara guest house on Airbnb, ostensibly as part of a Goopian gesture toward fighting the epidemic of loneliness, but presumably actually because Airbnb is paying her a bunch of money? In her Insta post — appropriately labeled as a paid partnership, Gwyneth is not about to get in trouble with the FTC!!! — La Paltrow explained it thusly:
“@airbnb had the brilliant idea of doing something to make the world a little less lonely, which is why I’m inviting you to come stay at my Montecito guesthouse for a night. While we may begin as strangers, I hope we’ll find connections and commonalities over a delicious meal. Lay by the pool, go on one of my favorite hikes and of course you’ll have a bathroom stocked with my favorite @goop products for a truly luxuriating stay.”
All that for the low, low price of “Coming Soon.” Well, the listing says it’s $0, but it also isn’t open for booking yet so surely they’ll update that once it’s live? I cannot im…
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